Blue Sea Systems Expands Technical Factory Sales Management

Electrical engineering and boating experience are key credentials for new positions

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BELLINGHAM, WA (23 January 2013) --- Blue Sea Systems, a Bellingham based manufacturer of marine electrical products, announces the hiring of new regional factory sales representation to support the growing technical sales in North America.

Kevin Lacy, the company's first engineer and former Southeast Aftermarket Sales Manager, has been promoted to Eastern Regional Sales Manager. Kevin will be accountable for technical product and sales support for the Eastern United States and Canada. Kevin is a lifelong boater who, while an engineer with the company, developed some of Blue Sea Systems’ most successful and trusted products. Kevin is based at the company's Clearwater, Florida office.

Danny Ascencio-Hall, most recently an assistant category manager and replenishment analyst at West Marine, joins Blue Sea Systems as the Western Regional Sales Manager. Danny will be accountable for technical product and sales support for the Western United States and Canada. Danny grew up fishing in California and is an experienced angler, boater, and outdoorsman. Danny has a degree in Electrical Engineering from UC Santa Cruz and has recently re-wired a 24’ Grady White used for offshore fishing. Danny is based at the company’s Bellingham, Washington headquarters.

"The promotion of Kevin and addition of Danny to these new positions will support Blue Sea Systems growth in the marine market," said David Johnson, the company’s Senior Vice President. "Their technical background, electrical expertise, and boating experience are key credentials for these new positions.""

About Blue Sea Systems

Blue Sea Systems was founded in 1992 based on a commitment to create innovative high quality marine electrical products to improve the safety, simplicity, and reliability of boating. Blue Sea Systems designs and manufactures AC and DC electrical products engineered to withstand the demanding applications in Marine and Specialized Vehicle electrical systems. Products are shipped from the company’s Bellingham, Washington manufacturing facility to distributors and original equipment manufacturers worldwide. For specific product information and to learn more about Blue Sea Systems, visit

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